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“NFTs must not be used to wager or stake in exchange for the opportunity to win prizes of real-world monetary value (including other NFTs).”Ī Google representative clarified to Decrypt that the 'stake' reference pertains specifically in a gambling context, not the typical crypto and NFT act of staking, which lets users “lock up ” their NFTs in exchange for token rewards. “NFTs bought by users should be consumed or used in the game to enhance a user’s experience or aid users in advancing the game,” Google’s rules read. Any wagering or betting mechanics will require the developer to meet Google’s gambling eligibility requirements. While Google will allow game developers to offer in-game NFTs to players, NFTs cannot be wagered, and sweepstakes will also not be allowed. Developers will not be allowed to “promote or glamorize” any crypto or NFT trading activities. The tech firm’s measured but open-minded approach to blockchain gaming will allow developers to implement NFTs and other crypto integrations-provided developers don’t violate Google’s Real-Money Gambling, Games, and Contests policy. Notably, Google’s primary mobile competitor Apple does not allow this. A Google rep told Decrypt via email that Google will allow NFTs to unlock in-app content regardless of where the user purchased the NFT. If any in-app products in Android games have corresponding NFTs, developers must make that clear to users, Google’s rules read.

The new policy will require blockchain game developers to disclose a game’s status as a blockchain game on its content page on the Google Play Store-similar to how Epic Games offers a boilerplate blockchain game disclaimer on the download page for every crypto-enabled game hosted on its platform.

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